Week # 3 Brand Impressions and Analytics

For Week #3, Professor Kelsey shared with us a seven page essay regarding his ad campaign on SoundCloud, discussing in detail the growth his campaign has seen from beginning on August, 22nd, to September 11th, including clicks, impressions, and total plays. Furthermore, the importance of these aforementioned elements was elaborated upon in great detail, hitting home the cruciality of these intricacies. In my opinion, the most important thing the essay illustrated was the towards the very end, when Professor Kelsey wrote, "SEO can be thought of like real estate-increasing the value of online property." As described in the essay, Professor Kelsey's ad garnered 140K impressions, 700 clicks, and 270ish total plays.  For me, this is when things really become fascinating. As previously discussed, quality of content is the key to a successful ad campaign. That being said, the essay further makes the claim that when the quality of the advertisement makes a good enough impression,...